YouTube videos to become high art at the Guggenheim

YouTube and Guggenheim partner for biennial event to discover and showcase the most exceptional online videos.

Are your YouTube videos so good they deserve to be in a museum? Thanks to a partnership between Google and the Guggenheim Museum in New York your you stand, at least, a remote chance. The search giant and one of the most famed museums in the world for modern and contemporary art are collaborating on a new project called YouTube Play: A Biennial of Creative Video. The project will showcase up to 20 video works submitted to YouTube at the Guggenheim in New York on October 21, and online at YouTube.com/Play . The videos will also be displayed simultaneously with the New York show on October 21 at other Guggenheim museums around the world including Bilbao, Spain; Venice, Italy; and Berlin, Germany.

Who can Play?

Play is open to any video maker in the world and submissions can include "animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms," according to the official YouTube blog . Google says Play is designed to find "creations that really challenge the world's perceptions of what's possible with video."

To be considered for Play you have to submit your work of video art to YouTube.com/Play by July 31, 2010. All submissions will be reviewed by Guggenheim representatives who will then create a shortlist of video finalists to be considered by a jury. The panel evaluating the works will include Nancy Spector, deputy director and chief curator of the Solomon R. Guggenheim Foundation, as well as an unannounced "jury of experts from the worlds of art, design, film and video." You are only allowed to submit one video to Play.

What can you submit?

There are no specific guidelines for Play submissions such as a minimum or maximum video length. But a careful reading of the YouTube blog post and an introductory video about the project can yield some hints to point you in the right direction. The first point is to be original and come up with something new. "Show us something that hasn't been before, in the eyes of Guggenheim or in the eyes of YouTube," said Andy Berndt, vice president of Creative Lab for Google & YouTube. But that doesn't necessarily mean you can't submit videos that include sampling or remixing from other works, which is somewhat a YouTube tradition. It's just that any work submitted to Play "has to be done in an incredibly creative, self-conscious way," Spector said.

So what do you think? Are you up for the challenge? Any of you out there ready to become the next great artist of the 21st century? If so, YouTube is waiting.

Connect with Ian on Twitter (@ianpaul).

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags youtubedigital videoGuggenheim

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?