Apple apologizes for iPhone 4 pre-order screw ups

Apple apologizes for pre-order problems experienced by people who attempted to order the iPhone 4 on Tuesday.

Apple on Wednesday said that it saw the largest numbers of iPhone 4 pre-orders the company has ever taken in a single day, with 600,000 devices sold already.

Apple confirmed widespread reports that order and approval systems have failed, faced with the pressure of iPhone 4 demand, and apologized for the technical hiccups.

"Many customers were turned away or abandoned the process in frustration," said the Apple statement, as U.S. customers trying to order through its website encountered continuous error messages. AT&T's servers saw similar issues as well.

Queues at Apple and AT&T stores formed on Tuesday, as users flocked to the brick-and-mortar stores because they couldn't order online. At the end of the day, the iPhone 4 was completely sold out though, and Apple said it has sold 600,000 of them.

"We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock," said the statement.

The Apple iPhone 4, only the black version, is now listed on the Apple website to arrive on July 2, as the initial batch of devices has been sold out.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesAppleiPhoneiphone 4

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?