Amazon cuts Kindle price in response to iPad

The iPad effect strikes book giant

Amazon has suddenly chopped a hefty $70 off the price of its Kindle eBook reader and Apple's iPad is getting the credit.

The Kindle with a 6-inch screen now costs $189 (£125), down from $259 (£175), while large US book seller Barnes & Noble has matched the move with a drop in the price of its Nook eBook reader from $259 to $199. The company will also now sell the Nook in a WiFi-only version at $149.

Although eBook readers retain some advantages over consuming books using the iPad - they use high-contrast e-ink for a start - it would only require a percentage of users to change their reading device for the business model of Amazon and other device companies to come under stress.

In April, Goldman Sachs's predicted that Apple's share of the eBook market in the US would rise to around a third while Amazon's would plunge to 28 percent from its current 50 percent share.

The real money lies in sales of eBooks so the device is only a shop window for Amazon.

Given that the Kindle is only available to UK users as a shipment from the US, priced in dollars, some might argue that Amazon is not entirely serious about developing the market for eBooks beyond US shores. With the iPad now a hot seller in every developed market that policy now looks like a mistake.

Meanwhile, away from the devices, eBooks themselves are an uncertain medium, beset by uncertainties over formats, licensing and copy protection.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicsSMEe-readersamazon.comPersonal Tech

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John E Dunn

Techworld
Show Comments

Essentials

Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?