Intel Lab to Focus on Human Side of IT

Intel wants to marry these human insights with the company's computer research to create new technologies

Intel Corp. is creating a new research lab dedicated to figuring out how people want to use computers in the future.

Justin Rattner, Intel's chief technology officer, announced the formation of the lab, dubbed Interaction and Experience Research, at the company's annual Research Day in Mountain View, Calif., last month.

"Better technology isn't enough these days," Rattner said. "What the individual values today is a deeply personal information experience." He said that Intel has assembled a team of user-interface technologists and social scientists "to create the next generation of user experiences."

Intel fellow Genevieve Bell will lead the lab, which will "build on 15 years of research into the ways in which people use, reuse and resist new information and communication technologies," she said.

"We'll ask the question of what people are passionate about, what they want to do and, equally important, what they do not want to do with technology," she added.

Bell said Intel wants to marry these human insights with the company's computer research to create new technologies.

Manny Vara, a technology strategist at Intel, said in an interview that the company is putting a strong new emphasis on studying people, how they use technology now and how they want to use it in the future.

"In 10 to 20 years, we probably won't even think of it as computing anymore, if we do it right," said Vara. "It'll just become part of what you're doing."

For instance, today people talk a lot about social networking, he said, but in a few years digitally connecting with people socially and for business will become routine.

"Any piece of software will have social aspects built in," Vara contended. "We're going to make a lot of these consumer tools more useful, and you'll see more and more of them on the business side."

This version of this story was originally published in Computerworld's print edition. It was adapted from an article that first appeared on

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags intelhardwarehardware systemsEmerging Technologies

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?