Video game sales slump as Xbox 360 sales surge

Retail game sales fell in June 2010 according to NPD data, but console sales were strong

Money

Money

Retail video game sales fell slightly in June, dragged under by anemic handheld hardware and software sales, but bolstered by strong console unit growth. Helped by new model sales, the Xbox 360 topped the Wii for the first time in months, pulling ahead of Nintendo's console by roughly 30,000 units, and Sony's PS3 by a comfortable 147,000 unit spread.

But industry sales were down overall, dropping from $1.17 billion in June 2009 to $1.10 billion, year-on-year.

"Unfortunately, the industry realized a decline versus the same time period last year, driven by decreases in sales of portable hardware and console and portable software," said NPD analyst Anita Frazier, singling out the console hardware unit sales increase--35 percent overall--as "a bright spot."

Look for total U.S. annual revenue to slide in somewhere between $18 and $21 billion, predicts Frazier, highlighting Microsoft and Sony's motion controllers (Kinect and Move, respectively) and "the strong slate of content still to come," by which she probably means games like Metroid: Other M, Mafia 2, L.A. Noire, Brink, Halo: Reach, Dead Rising 2, EA's football lineup (NCAA, Madden), Sonic 4, Medal of Honor, Fallout: New Vegas, Star Wars: The Force Unleashed II, Fable III, Final Fantasy XIV, Gran Turismo 5, and Call of Duty: Black Ops (not to mention PC biggies like StarCraft II, Elemental: War of Magic, DC Universe Online, and Civilization V).

June 2010 video game hardware sales, with growth compared to June 2009:

511k - Nintendo DS (-33%)452k - Xbox 360 (+88%)423k - Wii (+17%)305k - PlayStation 3 (+85%)121k - PSP (-26%)

In addition to across the board year-on-year console growth, Frazier noted hardware sales were up slightly from May 2010 in average sales per week. The Xbox 360 had it second largest non-holiday showing since Halo 3 launched back in September 2007, and the PS3 continued its unbroken upward sales streak--11 months of consecutive year-on-year increases.

June 2010 video game software sales:

583k - Read Dead Redemption (Xbox 360)548k - Super Mario Galazy 2 (Wii)380k - Read Dead Redemption (PS3)201k - New Super Mario Bros. Wii (Wii)175k - Just Dance (Wii)

Wii Fit Plus w/Balance Board, Toy Story 3 (DS), UFC 2010: Undisputed (Xbox 360), LEGO Harry Potter: Years 1-4 (Wii), and UFC 2010: Undisputed (PS3) slotted 6 through 10, respectively, but NPD didn't offer sales figures at time of publication.

Red Dead Redemption notched its second consecutive month at the top of the software sales chart, and Frazier says it's now the top holder for year-to-date sales.

While software sales slumped were down overall, Frazier said the top 10 titles actually sold comparably to June 2009's top 10 list, noting that "game sales are more concentrated this year" in terms of top-sellers.

But it was bad news for the new Tiger Woods game (guesses why abound), which only sold 32 percent of last year's total. The game didn't even make the top 10.

Time for a new feature golfer, EA?

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags HandheldsMetroNPDHandhelds / PDAswiigame consolesNintendoplaystationGame platformsconsumer electronicsMicrosoftpspgaminggamesXboxsonynintendo ds

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?