Apple must kill the iPhone 4 -- the sooner the better

Rather than follow its annual upgrade cycle for the iPhone, it must deliver a new model ASAP.

Image is everything. And that's why Apple must terminate the iPhone 4 as quickly as possible.

In his Friday morning news conference, Apple CEO Steve Jobs admitted the iPhone 4 is flawed, no doubt a painful admission for a proud man known for his perfectionist ways. He even offered free cases to alleviate the signal and reception problems plaguing some iPhone 4 users.

Jobs went to great lengths to defend the iPhone 4, arguing that the antenna glitch was overblown, and claiming that phones from other manufacturers suffer from the same problem. He also presented statistics to bolster his case: A measly 0.55 percent of iPhone users have contacted Apple support to report antenna or reception woes.

But none of that matters. The iPhone 4 is now tainted in the consumer's eyes. It's no longer a triumph of form and function, but rather a crippled device that requires protective headgear to work properly.

We could debate the merits of the iPhone 4's antenna design all day, but that's beside the point. Perception is reality here, and the public now views Apple's latest offering as The Phone That Drops Calls. And no one can blame AT&T this time either.

I'm not suggesting that Apple completely redesign the iPhone 4, which has gotten rave views for its high-resolution display and other new features. But the company must redesign the phone's antenna to eliminate the Grip of Death problem once and for all. A few minor cosmetic changes might be in order as well, if only to distinguish the new model from its dishonored predecessor.

Then, hopefully after rigorous beta testing, Apple will rename the phone and release it to an adoring public. Well, maybe not as adoring as before. There's bound to be more (healthy) consumer skepticism and less fawning next time around.

Apple needs to act now. Rather than follow its annual upgrade cycle for the iPhone--a relatively leisurely pace in the mobile phone world--it must deliver a new model ASAP.

Again, the iPhone 4 has lost its cachet. It's no longer the coolest gadget in town. People won't swoon over your new iPhone, they'll ask if you're having signal problems.

And, hey, how's that new bumper thing working out for ya?

Yikes. It's enough to force a mass migration to Motorola's new and very popular Droid X.

So, Apple, kill the iPhone 4! Remove all traces of it from the Apple Store. Indeed, drive a stake through its call-dropping heart.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleiPhonePhonesconsumer electronicsapple iphoneiphone 4

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?