Panasonic will next week unveil a camcorder for consumers that is capable of recording images in 3D.
The camcorder, details of which are not yet available, will be shown at a Tokyo news conference scheduled for July 28, the company said Wednesday. It will be the first 3D-capable camcorder for the consumer market from a major manufacturer.
Panasonic and other major consumer electronics makers have been pushing 3D televisions in the last few months as the first professional 3D content begins to appear on Blu-ray Disc and via television networks.
The next target for the companies is products that allow consumers to create their own 3D content.
The 3D camera will be Panasonic's second after it launched a professional model earlier this year.
The AG-3DA1 looks like one of Panasonic's existing semi-professional camcorders with a bulbous twin lens assembly in place of the normal single lens. It records full high-definition images to SD memory cards and is available as a built-to-order product from the company for US$21,000.
The camera that will be unveiled next week is about the same size as a conventional consumer-use camcorder and is expected to cost much less than the professional model.