Yahoo Japan spurns Bing in favor of Google search

The deal means Google will serve up 9 out of 10 Web searches from PCs in Japan

Google has secured a deal to provide search results and related advertising to Yahoo Japan, Japan's most popular Web site, the two companies said Tuesday.

When implemented it will mean Google's technology will be responsible for the vast majority of searches done from home and office PCs in Japan. The two companies taken together handled 90 percent of the 4.5 billion queries sent from PCs in homes and offices in Japan, according to April data from NetRatings Japan.

The deal flies in the face of a 2009 agreement between Yahoo and Microsoft to use the latter's Bing search engine. The deal covered Yahoo's main U.S. site and many of its international services, but Yahoo Japan wasn't covered because Yahoo doesn't hold a majority stake in the company. Softbank, an early investor in Yahoo, holds the largest stake in Yahoo Japan with the U.S. company owning just under 34 percent.

Yahoo Japan said it doesn't expect the Tuesday agreement with Google to affect the financial relationship between it and Yahoo Corp.

For Google the deal represents a further boost for its Japanese operation, which has lagged Yahoo Japan since the launch of Google's Japanese-language search in 2000.

Martyn Williams covers Japan and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGooglesearch enginesYahooSoftbankYahoo Japan

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?