Amazon unveils sleek new Kindle

Third-generation e-reader’s lighter weight and better screen make it the most enticing Kindle yet.

Amazon's new Kindle

Amazon's new Kindle

Amazon took it's time with its latest Kindle-and that time has paid off in spades. Fully a year-and-half after the Kindle 2, Amazon today introduced its latest iteration Kindle, and the improvements are dramatic. An enhanced display, faster navigation, and an entirely redesigned chassis aren't all that set this Kindle apart from its competition. Amazon is continuing to be aggressive with its pricing: the Wi-Fi and 3G version will cost US$189, while the Wi-Fi-only model will cost $139 (that's $10 less than Barnes & Noble's Wi-Fi-only Nook).

Don't call it a Kindle 3, though: Amazon says its name remains simply Kindle. There is no mistaking this new Kindle for any of its predecessors, though. This Kindle is 15 percent lighter and 21 percent smaller than the second-generation model. And that weight makes a difference.

The new Kindle uses the same E-Ink Pearl screen found on the Kindle DX (Graphite). The screen offers a 20 percent faster refresh rate over its predecessor, a tangible difference that, together with software enhancements, makes the Kindle fly through menus.

Other boosts: Internal storage can now handle up to 3500 books, 2000 more than the previous version.

The physical design of the Kindle has been vastly improved. At just 8.7 ounces, it's lighter than the competition (Spring Design's Alex eReader weighs 11 ounces, while Barnes & Noble's Nook weights 11.6 ounces for the Wi-Fi-only version, 12.1 ounces for the 3G unit; the Bookeen Cybook Opus, with only a 5-inch screen, weighs in at 5.3 ounces).

While Amazon remains cagey about actual Kindle e-reader sales numbers, the company did drop this tidbit when asked about how it achieved some of the design enhancements. Apparently, according to Ian Freed, vice president for Amazon Kindle, Amazon's sales volumes are high enough now to be driving component costs down-and to encourage component suppliers to come to Amazon with innovations. This could be interpreted as a sign of Amazon's strength in this market.

The new Kindle is available for pre-order tonight, and will ship on August 27.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicsamazon kindlee-readersamazon.comBarnes & Noble

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Melissa J. Perenson

PC World (US online)
Show Comments

Essentials

Mobile

Exec

Budget

TerraCycle Zero Waste Box Pens and Markers Small

Learn more >

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?