Google confirms Slide acquisition

The acquisition will further its goal of making its services socially aware, Google said

Google on Friday confirmed that it has acquired Slide, an online entertainment company focused on virtual communities.

The acquisition may help Google boost its social networking aspirations and fuels speculation that it is developing a social networking platform centered on games.

In a blog post, Google said that with the Slide acquisition, it is investing in more ways to add social networking features to Google services. Gmail, Docs, Blogger, Picasa and YouTube already have "strong social elements," David Glazer, an engineering director at Google, wrote in the blog post.

Slide develops virtual community applications used on social networking sites like Facebook and MySpace. On its website, Slide says its goal is to build communities that allow virtual goods to be created and distributed.

Google did not reveal the price of the acquisition. Earlier this week, TechCrunch, which first reported the deal, said it was worth US$182 million while The New York Times later put the value at $228 million.

A variety of recent rumors have suggested that Google is pursuing social networking opportunities around gaming. Reports have suggested that Google invested in Zynga, the company that built Farmville, the popular Facebook game. Other reports say that Google has been talking to gaming companies to help launch a social networking platform around games.

Some past attempts by Google to break into social networking have floundered. Google Buzz, which lets Gmail users share status updates, photos and videos, met with an uproar when it launched. That's because users quickly discovered that their lists of followers, automatically generated based on people they e-mail, were publicly shared with others. Google changed its privacy policies in response.

Google's Orkut has been popular in some regions, notably Brazil, but hasn't been broadly successful at the level of MySpace and Facebook.

Nancy Gohring covers mobile phones and cloud computing for The IDG News Service. Follow Nancy on Twitter at @idgnancy. Nancy's e-mail address is Nancy_Gohring@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetbusiness issuesGooglesocial networkingMergers / acquisitionsInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?