Harvey Norman introduces eMachines to Australia

Retail giant Harvey Norman has secured an exclusive deal to sell a new range of personal computers in Australia from US manufacturer eMachines.eMachines has taken the US retail market by storm in recent years with a range of extremely price-competitive personal computers, making its most spectacular gains in low-end desktops.

In July last year, the manufacturer set up an office in Melbourne and appointed Steven Klotnick as national sales and marketing manager. Klotnick has since employed a handful of staff and set up warranty agreements with AWA Technology as well as call centre support services through Datacom. While he is keen to eventually sign up many retail partners, he has signed an initial deal that sees eMachines PCs sold exclusively through Harvey Norman retail outlets for a three-month period.

The eMachines brand has become a significant player in the US desktop market, attracting up to 26 per cent of retail computer sales. The machines are developed at the same Korean facility as Hewlett-Packard's desktops (Trigem) but are boxed and priced at lower price points for the retail market.

Two models are already being advertised on Harvey Norman's Web site, one of which is bundled with a scanner, printer and five-year warranty for under $1,900. "I have got a strong belief that these machines will take a healthy share of consumer business in a very short space of time," said John Slack-Smith, Harvey Norman's general manager of computing.

Slack-Smith cheekily admitted that machines with such impressive price points will prove quite challenging to "one particular" direct-selling PC vendor that has out-priced the market for several years.

For the full story, read this week's issue of ARN (August 28), out now.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?