Shanda launches new e-reader in China

Existing Shanda customers can buy a limited supply of the e-reader for $147

Shanda Literature, one of China's largest online publishers, released a new e-reader called Bambook this week, making it available to a select number of customers.

The company, which is part of Shanda Interactive Entertainment, began selling its Bambook on Monday as part of an "internal test" that will release 3,500 devices to users invited to buy the product. The e-reader, which has been in development for a year and half, features a 6-inch display with an 800 by 600 pixel resolution that can use 16 shades of gray. It can use Wi-Fi and 3G connections, and has a 24-day standby time on one battery charge.

The device's price has been slashed down to 998 renminbi (US$147) and the sale goes on until Aug. 18. But according to Shanda's website, the actual price of the Bambook is at 3,280 renminbi ($483).

Shanda isn't the first Chinese company to come out with its own e-reader. Although Amazon has yet to begin officially selling its Kindle in China, domestic rivals such as Hanvon Technology and Datang Telecom have already been making their own devices. This year, sales of e-readers are projected to reach 3.5 million units in China according to Beijing research firm Analysys International.

But the major advantage Bambook will have over its competitors is that the device has a massive catalog of e-books to choose from, said Sun Peilin, an analyst with Analysys. Users of the device can also choose from 3 million titles currently available on Bambook's ebook store.

"The company has 3 million e-books, their advantage is obvious. The medium they use to allow people to read them is not as important " he said.

Shanda claims its Bambook will be the first e-reader to feature solar battery recharging. The device also includes a text-to-voice reading capability.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags consumer electronicsShanda Interactive Entertainmente-readers

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?