iBurst signals mainstream shift

Personal Broadband Australia (PBA) has launched new entry-level plans for its iBurst wireless broadband service as part of a wider campaign for the mass market.

The company has changed several of its plans, including cutting its entry-level iBurst laptop plan by $20 to $49.95 (512Kbps/300MB month), and cutting its desktop plan by $5 to $34.95 (256Kbps/300MB month). But while costs have fallen, the previous entry-level plans had offered higher monthly data usage.

The set-up fee for laptop users is $509.85; $369 for desktop users.

Last week, Chilli Internet dropped the entry level price for its iBurst products, with its plans now starting from $49.95 per month for 300MB of downloads at 512Kbps.

The new pricing, which competes with traditional DSL models, is a result of the growth and evolution of the company, according to PBA marketing director John Filmer.

"We tried to market iBurst as a different product. That was the original strategy," he said.

PBA CEO Jim Cooney has previously told media that iBurst would not be priced at similar levels to competitors such as Unwired, to differentiate the product.

iBurst uses smart antenna technology to deliver Internet services across a 1.9GHz spectrum band, providing more mobility than modem-based services.

"Now, as we've increased our subscriber base, we felt the time was right for this," Filmer said.

"The differentiation still holds true of the mobile product."

PBA has begun a three-month advertising campaign that has seen full-page advertising for the products in major metropolitan newspapers.

"It's primarily in Sydney, but will go out to other capitals [later]," Filmer said.

"We're also doing some other things behind the scenes."

PBA sells iBurst through its reseller channel, and recently signed its first retail partner, Harvey Norman. Other resellers include SecureTel, OzEmail and Techex.

An expanded retail presence is expected later this year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Steven Deare

PC World
Show Comments

Cool Tech

Toys for Boys

Skywatcher Dobsonian 8″ Collapsible Telescope

Learn more >

Family Friendly

Whodunnit™ Duo-Scope MFL-007 Microscope Kit

Learn more >

Stocking Stuffer

Logitech Ultimate Ears Wonderboom 2 Bluetooth Speaker

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?