iBurst signals mainstream shift

Personal Broadband Australia (PBA) has launched new entry-level plans for its iBurst wireless broadband service as part of a wider campaign for the mass market.

The company has changed several of its plans, including cutting its entry-level iBurst laptop plan by $20 to $49.95 (512Kbps/300MB month), and cutting its desktop plan by $5 to $34.95 (256Kbps/300MB month). But while costs have fallen, the previous entry-level plans had offered higher monthly data usage.

The set-up fee for laptop users is $509.85; $369 for desktop users.

Last week, Chilli Internet dropped the entry level price for its iBurst products, with its plans now starting from $49.95 per month for 300MB of downloads at 512Kbps.

The new pricing, which competes with traditional DSL models, is a result of the growth and evolution of the company, according to PBA marketing director John Filmer.

"We tried to market iBurst as a different product. That was the original strategy," he said.

PBA CEO Jim Cooney has previously told media that iBurst would not be priced at similar levels to competitors such as Unwired, to differentiate the product.

iBurst uses smart antenna technology to deliver Internet services across a 1.9GHz spectrum band, providing more mobility than modem-based services.

"Now, as we've increased our subscriber base, we felt the time was right for this," Filmer said.

"The differentiation still holds true of the mobile product."

PBA has begun a three-month advertising campaign that has seen full-page advertising for the products in major metropolitan newspapers.

"It's primarily in Sydney, but will go out to other capitals [later]," Filmer said.

"We're also doing some other things behind the scenes."

PBA sells iBurst through its reseller channel, and recently signed its first retail partner, Harvey Norman. Other resellers include SecureTel, OzEmail and Techex.

An expanded retail presence is expected later this year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Steven Deare

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?