Delta customers can book flights on Facebook

Airline starts doing business on social network, working on iPhone app

Looking to book a ticket on Delta Airlines? Now you can just go to the airline's Facebook page.

Delta, one of the world's largest airlines, said Thursday that it's the first company in the airline industry to enable customers to book tickets directly from a social networking site. On Delta's Facebook page, users can click on the "Book a Trip" tab to search flights, book one and share the information with online friends.

"Our customers are spending more time online and are looking for new ways to connect with us," said Bob Kupbens, Delta's vice president of e-commerce, in a statement. "We're now delivering technology where our customers are ... We already know Facebook is the most used Web site by inflight Wi-Fi users on more than 2,000 Delta flights every day, giving us the natural launching point for a new online Ticket Window."

Delta also has developers working on a new app for the iPhone .

Delta said the upcoming app will enable customers to check in for flights, check flight status, review flight schedules and review their SkyMiles account balance directly from their mobile phones. The company noted that future releases of the app should let users book flights and select their seats.

Just last month, research firm Yankee Group released a report showing that most consumers want to interact with businesses over social networks, such as Facebook and Twitter . The problem is that only 30% of businesses are prepared to do it.

The Yankee study also said that companies not using social networking sites are putting themselves at risk.

If that's the case, then Delta is on the right track by reaching out to customers via Facebook. "Unlocking the full power of social media and mobile apps is the next step for Delta," Kupbens said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags FacebookwirelessAppleNetworkingsoftwareapplicationswireless networkingWeb 2.0 and Web AppsMobile Apps and ServicesEnterprise Web 2.0/Collaboration

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?