The next Facebook: Scoop?

Trumpet Technologies returns to Facebook's roots to develop the next entry in social networking.

Imagine a social networking site geared specifically toward connecting college students with their on-campus academic and social communities. Sound familiar? Those are Facebook's roots -- before the site ballooned into a worldwide phenomenon with half a billion registered users. They're also the roots of Scoop, a forthcoming mobile social app.

Google CEO Eric Schmidt's personal venture capital investment vehicle, TomorrowVentures, has invested in the developers of Scoop, Trumpet Technologies, according to Venture Beat. (By the way, Trumpet Technologies has an awesome slogan: "Stay Hungry. Stay Foolish." Its company mission is listed as "mobile local search," probably the most popular social network-related technology today.)

Trumpet Technologies put two college students in charge of developing the product: Nick Simmons and Michael Akilian. According to Simmons and Akilian, Scoop's ambition is to help people discover ad hoc campus events like impromptu basketball games and raging frat keggers. Simmons and Akilian want not only to list and promote events, they want to leverage users' social connections with a recommendation engine, actively engaging students in activities they'd enjoy.

"Imagine having a campus-wide conversation about what's going on. That information is not all in one place today," Simmons told Venture Beat.

The developers of Scoop realize they're cribbing from Facebook's playbook, and plan to even use that site to spread word about Scoop. "The existence of Facebook and its penetration through these campuses will be a great aid to distribution," Akilian said.

What's most interesting about Scoop is its distribution model. Though Scoop does have a Web site, it's uncertain as to how the service will use it, or if Scoop's main focus will be on a mobile app. Venture Beat notes that "Simmons says the choice of initial platform may change, at some point during the upcoming school year, at selected campuses."

Smartphone adoption has seen a dramatic rise over the past few years. According to the latest Nielsen data, smartphones have taken 25 percent of the U.S. mobile market in Q1 2010, up from 23 percent in the last quarter. By the end of 2011, Nielsen predicts smartphones to overtake feature phones in the U.S. market. Leveraging the popularity of smartphones and mobile apps (also a booming pastime) is a savvy business strategy, as mobile communication is quickly becoming the wave of the future.

Quiet startups such as Scoop and Diaspora are sneaking onto the social scene with philosophy disparate from the Big Dogs: if they can attract people who are tired of privacy scuffles and commercialization, perhaps there is a chance of reigniting the Internet revolution Facebook once personified and breathe new life into social networking.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesGooglesocial networkssocial mediainternetFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?