Nine plans new GEM digital TV channel

New channel replaces Nine HD, will target women aged 35+

The Nine Network will launch a third free-to-air digital television channel called GEM, scheduled to begin broadcasting a day after Seven's launch of 7Mate.

Nine's GEM — an acronym for General Entertainment and Movies — follows the success of Nine's digital GO! channel. Unlike GO!, which can only be viewed in 576i standard definition, GEM will be broadcast in 1080i high definition.

The new channel will target a mainly female audience aged 35 and over. Nine’s new channel will televise several US TV shows including Friends, CSI and Cold Case, as well as the black comedy Weeds — which previously aired on the GO! channel. GEM will also screen 'homegrown' shows such as McLeod's Daughters and Sea Patrol, and will be the network’s go-to channel for high-definition sports broadcasting.

The Seven Network’s 7Mate channel, which debuts on 25 September — AFL Grand Final day — aims to target males aged 16-49.

Nine’s CEO David Gyngell said in a press release that GEM will also air news and current affairs programs like the original channel, although he noted that content would be re-packaged to suit the style of GEM.

"GEM is what its title suggests – a general entertainment and movie channel, carefully crafted and targeted like GO! before it, to appeal to a wide audience cross-section and complement Nine’s existing successful brands," Gyngell said.

GEM will replace Nine HD on channel 90. To view GEM, you need a high-definition digital TV, PVR or set top box.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags digital tv

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Danny Chamoun

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?