Samsung Craft: Hands on the first LTE 4G phone

Borrowed from a MetroPCS store rep in Las Vegas, this 'revolutionary' device left our intrepid reporter unimpressed.

It was pure coincidence that I happened to be in Las Vegas on the very day MetroPCS launched the country's first Long Term Evolution (LTE) services, so I took the opportunity to chase down and test-drive the Samsung Craft phone, MetroPCS's sole LTE device.

I steered the rental car east off the strip toward Maryland Parkway, and found the company-branded MetroPCS outlet I was looking for. Inside, I was greeted by a security guard, publicity photos for Star Trek (I will explain) and some white, orange and purple balloons that apparently made up all the hoopla for the great inaugural LTE launch. No iPhone fanboy lines here.

A cheerful and helpful salesperson (who requested I not use her name) pointed me right to a Samsung Craft, which was attached to the display with one of those pull-out security cords. I requested a test drive. "We don't have any active units for testing," she said, but in a moment of great credit to her professionalism she offered to let me try out her personal Craft phone, which she said she'd been testing for a week.

The Craft phone felt solid and well built, not plasticky. The slide-out keyboard mechanism was solid and easy to type on, though I wonder why Samsung made the period a function-key entry rather than a dedicated key. The touch-screen interface seemed not as polished, as I found the flick-finger scrolling way too enthusiastic (going too far back and forth past the icon I wanted), even with some quick coaching from my salesperson friend ("don't flick it too hard").

A Feature Phone Interface

Though I am not a complete stranger to touch screens, the BREW-based Samsung interface was more than a bit clunky, especially when trying to type in web addresses -- it had that common feature-phone problem of trying to make a web interface work on software that wasn't ever designed to be so interactive.

For individual fields the touchscreen seemed to require an exact, hard touch, not an easy task for my full-figure fingertips. My salesperson friend seemed to do fine with her fingernail point clicking, though she had clearly learned what some of the non-intuitive menu icons meant (home, web, etc.) while I had to ask a couple times how to get back to the main screen or how to just get to a web browser.

Though the Craft's screen may be 3.3 inches, the display doesn't really fit to the edges, making it tough for powerful-finger types like myself to quickly manipulate the Craft's screen. My salesperson friend did a much better job with her manicured nails, the stylus you hardly ever lose.

Speed Bumps

My few minutes of unscientific testing left me unimpressed with the speed of the device. Though my salesperson said the phone was "screaming fast" compared to her previous device, it seemed to respond to web requests on a par with most other smartphones, and a little slower than 3G-based iPhones and Android units I've used recently.

We tried to get a download speed number, but the Speedtest.net test failed -- and the error message was too small to read to figure out what went wrong.

Sure, the Craft is a revolutionary device (being the first in the U.S. to use LTE), but I doubt it's a product people will rush out and wait in line to buy, even with the added incentive of getting a copy of the Star Trek movie for free (it is included on the memory card that comes with the phone). Instead, The Craft looks like another blue-collar workhorse for the MetroPCS core network, but one that might be perfect for users who need to access the web a lot, or for people using the Craft as their only web device.

I didn't get to look at the social-media interface, but my guess is that Facebook and Twitter are a lot easier to show on a phone than web pages. Though it's not going to pass muster for anyone who has seen or used a later-model smartphone, for the many folks who are still on flip phones or first-generation feature phones with bigger screens, the Craft could be a more than adequate step up the cellular chain.

KNOWN SPECS:

  • 3.3-inch AMOLED screen
  • Wi-Fi and 1G radios (1G for voice)
  • 2 GB MicroSD card (loaded with Star Trek)
  • 3.2 megapixel camera, with camcorder and flash
  • Slide out QWERTY keyboard, touch screen interface, Samsung TouchWiz

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobile phonesPhonessamsungconsumer electronicsLong Term Evolution (LTE)

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Kapustka

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?