Facebook clone for the enterprise created by Yammer

Yammer is now revamping itself with a new platform that looks almost exactly like Facebook.

Yammer, which launched two years ago as a Twitter clone for the enterprise, is now revamping itself with a new platform that looks almost exactly like Facebook.

In both its old and new versions, Yammer attempts to bring social networking into businesses in a way that harnesses the advantages of the tools without opening content up to the public Internet. In Yammer's first go-round, employees on the same e-mail domain could swap Twitter-like messages with each other, but it never gained popularity on anything like the scale enjoyed by the real Twitter.

Facebook, Twitter becoming business tools, but CIOs remain wary

The "New Yammer" was launched Tuesday, and if you've ever used Facebook then you already know what it looks like. Just like Facebook, you can post status updates, create events and polls, share links and do other similar tasks.

Yammer announced the new version of its site at the TechCrunch Disrupt conference.

"We've expanded our product from an enterprise microblogging solution to a full-fledged enterprise social network," Yammer said.

Third-party companies will be able to build on top of the Yammer platform, in the same way that third-party developers build on top of Facebook and Twitter.

"Since our inception, Yammer has had a public API, allowing third parties to develop applications on top of Yammer. We've now expanded to a full platform, on which third-party companies can develop new applications and integrate existing enterprise apps," the company said.

Yammer is also coordinating with several other vendors to add business functionality to the Facebook clone. These features include help desk software, enterprise content management, document collaboration, CRM and online expense reports.

Yammer won't be alone in the enterprise Facebook market. Salesforce.com has a site called "Chatter" that is designed for internal business use. But despite vendors trying to create private alternatives to social networks, investor Mike Maples, Jr. told Network World earlier this year that he believes Facebook and Twitter will ultimately be extended into the enterprise and work behind the firewall.

Follow Jon Brodkin on Twitter: www.twitter.com/jbrodkin

Read more about lans and routers in Network World's LANs & Routers section.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags unified communicationsInternet-based applications and servicesapplicationsNetworkingYammersoftwaresocial networkingtwittercollaborationinternetsocial mediaFacebookWeb 2.0

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?