Can Nokia N8 make a smartphone splash?

Nokia N8 is the first Nokia smartphone that seems worthy of mentioning alongside other top smartphones, but it falls short

Nokia announced that the highly-anticipated N8 smartphone is now shipping--although it reportedly won't arrive in the United States for another four weeks. The N8 has some impressive features, but the question is whether or not the smartphone is impressive enough for Nokia to come this late to the party and still have an impact.

Read our comprehensive Nokia N8 review.

Check out our Nokia N8 vs. iPhone 4 smartphone showdown.

There is a lot to like about the Nokia N8. The camera capabilities of the N8 are almost enough to make it comparable with actual point and shoot cameras as opposed to competing smartphones. Most of the other features are not all that remarkable, though, by current smartphone standards, and some of the specs of the N8 are actually quite disappointing.

The reason that the Samsung Galaxy S series of Android smartphones has been such a success--aside from the fact that they are very capable smartphones--is that Samsung allied itself with not one, but all four major wireless carriers (a winning strategy it plans to continue with the upcoming launch of the Galaxy Tab tablet). In stark contrast, Nokia will find selling the N8 to be an uphill battle with no carrier subsidies or co-branded marketing opportunities.

The bottom line is that, despite its role in the global mobile phone market, Nokia is virtually non-existent in the United States and is not even on the smartphone radar according to market share studies. Nokia might gain some market share if it gives the N8 away, but at $500 with no wireless carrier partners, the Nokia smartphone can't compete with the iPhone, BlackBerry, Android, or the upcoming Windows Phone 7 smartphones.

Even the iPhone 4, Droid X, and other popular smartphones would be significantly less successful if they were only available at the full retail price. But, the Nokia N8 lags these cutting edge smartphones in display specs, processor power, memory, available apps, and other crucial areas that make it a much less appealing smartphone than its rivals.

It may do well in other parts of the world, but in the United States the N8 is doomed to be a niche novelty also-ran. What could resurrect Nokia's prominence in the United States is if the rumors are true that its new CEO--former Microsoft executive Stephen Elop--will alter Nokia's smartphone strategy to embrace the Windows Phone 7 platform.

Nokia has some credibility in the business world, and combining the Nokia smartphone brand with the Microsoft Windows Phone 7 platform could be a winning combination capable of challenging the RIM BlackBerry culture.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags NokiaPhonesconsumer electronicsiphone 4Cell Phones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tony Bradley

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?