IBM brings analytics to midrange storage offering

IBM's new midrange storage product includes new virtualization, compression and deduplication technologies

IBM debuted on Thursday a new, midrange disk storage system designed to better manage the increasing amount of data flowing through the Internet and growing volume of Web transactions.

The Storwize V7000 is a scalable storage system that can improve storage efficiency with new compression, deduplication and virtualization technologies, said Rod Adkins, senior vice president of IBM's Systems and Technology Group, during a launch event in New York.

Demand for storage is growing, with businesses coming under pressure as cloud computing and Internet-related transactions increase data flow. The new storage system includes a software stack and hardware features that help companies organize storage in a coherent manner to speed performance and cut costs, Adkins said.

The product is targeted at midrange enterprise customers and brings in advanced features generally found in IBM's high-end storage products.

For what IBM is offering in storage, "this is groundbreaking and significant," Adkins said.

Adkins said the system's software stack helps manage and allocate storage, reducing rack space. The software's algorithms detect storage trends related to transactions being processed, which ultimately helps cut cost per transaction and reduces energy consumed, Adkins said.

The company has also integrated virtualization technology in the new product that allows users, via a simple graphical user interface, to dynamically assign and provision storage over solid-state drives, hard drives and other storage units, Adkins said. The goal is to reduce management complexity and system cost.

Another new feature in the storage system, Easy Tier software, helps prioritize and place critical data from transactions like credit card transactions on solid-state drives (SSDs). These drives generally can process data faster than other storage technology such as magnetic drives or tapes. Less-important data is moved to secondary storage.

The storage system also integrates new compression technologies from Storwize, a company that IBM acquired in August. Additionally, it includes software tools for storage management and data backup from IBM's Tivoli business.

The product has also been beefed up with technology updates relating to storage research done by IBM's research unit in the fields of compression, deduplication and network-attached storage.

The company is taking a lot of capabilities from its other offerings and bundling them into the new product, said Laura DuBois, program director for storage software at IDC.

IBM, however, has many competitors in the midrange storage market, such as 3Par and Compellent, which offer similar capabilities such as dynamic storage allocation.

"The nuance is in how IBM does it," DuBois said. "That seems to be an area where they could be differentiated."

For example, while competitors charge extra for some software, the Easy Tier algorithms are integrated into the new StorWize offering, DuBois noted. The bundling of management tools, Easy Tier software, compression, deduplication and Tivoli software in one package could make the product a compelling offering from a price standpoint, DuBois said.

The bundling of software, however, won't be a sustainable option for IBM in the future due to cost considerations, DuBois said.

IBM didn't immediately provide the price for the storage system.

As companies demand smarter and more efficient storage, the company will continue to boost its investments in storage, Adkins said..

The company's research division is already looking into shared networking storage technology, where virtual machines can be migrated over servers at different locations.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags IBMstorage

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?