Microsoft again delays Japanese launch of Xbox

Microsoft has once again delayed the Japanese launch of its Xbox game console -- this time by at least one week -- as the company looks to invest in online gaming and online services for the console.

"We decided to take more time (launching Xbox in Japan) to be able to make more of an investment around online gaming and online services that go with the Xbox," Richard Belluzzo, president and chief operating officer (COO) of Microsoft, said at a press conference here.

The Xbox had originally been scheduled to go on sale in Japan before the end of the year, in time for the Christmas shopping season. That date was later pushed back to Feb. 22 as Microsoft decided to focus its efforts on first meeting demand in the U.S., where Xbox was launched on Nov. 8.

The company will now ship the Xbox in Japan sometime during March, Belluzzo said. He was not able to give the specific date for the Japanese Xbox launch.

The announcement that Microsoft has again delayed shipping Xbox in Japan comes just one day after rival console maker Sony Computer Entertainment Inc. (SCEI) announced a deal with NTT Broadband Initiative Inc. to offer broadband networking services in Japan for SCEI's PlayStation 2 game console. The service, which is expected to begin operating during the second quarter of 2002, will allow PlayStation 2 users to download content, including music, games and movies.

Faced with the prospect of competing against Japanese console makers like SCEI on their home turf, Microsoft realized that it needs to fine-tune its Xbox strategy if it is to have a chance in the Japanese market.

"We decided that in Japan that we needed to look at a slightly different model for success than we would in other parts of the world," Belluzzo said. "The competition for Microsoft in game consoles is very well positioned in Japan."

Overcoming that competition is not expected to happen overnight. "We don't expect to go in and automatically have instant success. We think that our strategy for online services with Xbox is the right long-term strategy and it's going to take some time before it's fully implemented," he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

PC World
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?