HTC CEO talks on business behind new Windows Phone 7 OS

HTC showed strong support for Windows Phone 7 with five new handsets

Taiwanese smartphone maker HTC joined a number of rivals in launching new handsets with Microsoft's new Windows Phone 7 OS on Monday, a feat HTC's CEO says came together very fast.

The business behind the Windows Phone 7 launch, including negotiations for network operators to offer handsets or win exclusive handset deals, was the result of cooperation.

"I'll say everyone cooperated very fast," said Peter Chou, CEO of HTC, during a press briefing in Taipei ahead of the Monday launch.

He declined to say what role Microsoft played in negotiations with network operators but did say that the business of the Windows Phone 7 OS, including advertising costs, will be borne by operators, handset makers and Microsoft, together.

The three groups each have a stake in seeing the new operating system succeed.

"We Chinese really value partnership and we have been partners with Microsoft for many years and this relationship is valuable," said Chou. He said he values Microsoft's strong software capabilities and assets as well as its marketing power.

"Microsoft is a powerful company," he said.

One area where larger smartphone makers such as HTC diverge from smaller phone makers when it comes to Windows Phone 7 is on the licensing fee for the OS. Google's Android mobile software is licensed freely, a factor that has made handset makers large and small build handsets. But some smaller companies, including Innocomm Technology of Taiwan, say the can't be bothered paying a licensing fee to Microsoft for Windows Phone 7 when there is an excellent alternative in Android.

Chou said,"I don't think the licensing fee posture is a critical factor" for his company.

It's more important to build handsets around major OSes, he said. Consumers can decide which ones they like.

"Right now we have Windows Phone 7 and Android, and focus the same on each, but let the market decide," he said.

He said HTC does not plan to offer any additional Windows Phone 7 handsets this year beyond the five announced Monday. Next year, the company will launch more but he doesn't have a specific number in mind yet.

The Windows Phone 7 OS "is very smooth, it really has its own style." With the Microsoft mobile Office suite, Xbox Live and Zune music software on board, he said it offers "a very attractive package."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags telecommunicationapplicationsPhoneswindows phone 7softwareMobile operating systemsmobilePeter ChouHigh Tech ComputerHTC USAconsumer electronicsMicrosoftsmartphones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?