Tablets bite into netbook sales in Q3, analysts say

Tablets could drive down laptop sales by up to 8 percent in 2011, IDC says

The growing demand for tablet computers continued to eat into the sales of netbooks and laptops during the third quarter, analysts said on Wednesday.

The impact of tablets was most severe on netbooks, whose proportion of overall mobile computer shipments diminished, said David Daoud, research director at IDC.

"If media tablets are meant for media consumption, the PC as a productivity tool is fairly safe. It's the second tool, the netbook, that is unsafe," Daoud said.

The onslaught was led by Apple's iPad, but media tablets from companies like Samsung and Toshiba are due to come soon, which could increase the reach of tablets further. In the meantime, netbooks' share of overall laptop shipments is expected to decline as much as 8 percent in 2011, Daoud said.

Even netbook leaders like Acer and Asus are increasing their focus on tablets in response to the threat from Apple, Daoud said. But there will be continued demand for netbooks as a low-power and low-cost computing tool.

The hype around the iPad affected consumer laptop growth by delaying PC purchases, analysts said. Consumers are waiting for new tablets to be released before deciding what sort of laptop to buy.

"Media tablets don't replace primary PCs but they affect PC purchases in many ways," said Mikako Kitagawa, principal analyst at Gartner, in a statement.

The analysts' comments come just a day after Intel CEO Paul Otellini said the netbook market had matured and that tablets are now biting into PC sales by a few million units per quarter.

In a survey Wednesday, IDC said overall PC shipments in the third quarter totaled 89.3 million units, up by 10.5 percent, or about 3 percent below the analyst firm's expectations. IDC did not count tablet shipments in the survey.

The slower-than-expected growth was a result of tepid consumer spending, especially in the U.S., where PC shipments grew only 3.8 percent year over year, well below the original 11.7 percent growth projection.

Dell and Intel have said PC shipments slowed during the third quarter because of a decrease in discretionary spending by consumers. But shipments received a boost as corporations continued to refresh PCs, IDC said.

A pickup in PC demand toward the end of the quarter could be a precursor to a healthy holiday period, IDC said.

Hewlett-Packard retained its spot as the top PC maker, but shipments fell by 0.1 percent compared to the third quarter last year. The company shipped 15.8 million PCs, retaining a 17.7 percent market share. Shipments for Acer, which was in second place, and Dell, in third place, grew by 7 percent and 9.7 percent, respectively.

Acer shipped 11.6 million units, a 13.0 percent market share, while Dell's PC shipments totaled 11.1 million units, a 12.5 percent market share. PC shipments for fourth-place Lenovo grew by a massive 32.9 percent to achieve 10.3 percent market share. Asus took fifth place, with the company's PC shipments growing by 30.5 percent.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IDChardware systemstablet PCslaptopsdesktop pcs

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?