iPhone passes Blackberry in global shipments

Apple makes inroads into business, shipping 15.4 million iPhones worldwide to beat RIM.

In the race for worldwide smartphone dominance, Apple has finally passed Research In Motion. During this year's third quarter, 15.4 million iPhones were shipped globally compared to only 12.4 million Blackberries, the researchers at Strategy Analytics reported yesterday.

With the shipments, Apple grabbed a 15.4 per cent share of the market during the period, while RIM finished well behind with a 12.3 per cent share. Top dog in the kennel, though, remains Nokia with 26.5 per cent of the worldwide market.

A major factor contributing to RIM's slipping numbers is its "limited presence in the high-growth touchscreen segment," according to Strategy Analytics. (Click here to view its chart of sales trends.)

"It wasn't really a terrible loss for RIM, though, as the entire smartphone market grew 78 percent overall," explains Darrell Etherington at Gigaom. "And though Apple did surpass RIM in sales volume (and seems poised to ship even more in the future, since supply constraints provided a choke point in 2010), it still has a long way to go before it approaches Nokia, the reigning king of the smartphone hill."

The gloomy news for RIM won't be abating soon, either, according to The Economic Times. The company isn't making any inroads into the consumer market. "The lack of a strong ecosystem supporting RIM's platform in the consumer market is one of our key concerns," Sameet Kanade, a financial analyst with Northern Securities, observes in a note to clients on Tuesday.

"Although RIM is attempting to make gains in this area as highlighted by the recent acquisition of California-based Cellmania," he says, "we believe the gap between RIM and the two leading competitors in the consumer market is increasing every quarter."

To make matters worse, RIM's bread-and-butter buyers -- corporations -- are starting to slide into the Apple fold. At its earnings conference on Monday, Apple told analysts that since the iPhone 4 began shipping in June, 80 percent of the Fortune 500 companies have adopted the platform.

"We believe the potential adoption of the iPhone by key RIM enterprise users may have a domino effect, creating further market disruption for RIM," Kanade asserts.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags ApplePhonesconsumer electronicsapple iphoneresearch in motionRIM BlackBerrymarket trends

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John P. Mello Jr.

PC World (US online)
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?