PC World widens readership gap with rivals

According to the latest Morgan readership study, released 22 November 2002, PC World’s readership tops 303, 000 readers – 110,000 more than traditional rival APC.

The latest figures show PC World continues to attract and keep readers, with rivals APC and PC Authority both lagging below the 200,000-reader mark. PC World now has more readers than The Bulletin (294,000), Australian Financial Review (Monday-Friday, 300,000) and BRW (273,000).

“PC World’s readership is now very close to the combined readership of both APC and PC Authority, and with continued investment in both the magazine and associated Minibooks we should continue to increase the numbers of readers who choose PC World over other PC titles,” said Mike Udabage, Vice President IDG’s PC Division.

“PC World now has a dominant readership position over its traditional competitors, which means advertisers have a clear leader which covers their market. This additional reach allows advertisers to reach more potential customers and increase return on investment that is so essential to advertisers,” said Matt Rigney, National Sales and Advertising Manager for PC World.

A major part of the success of PC World in this latest study, according to Editor Amanda Conroy, has been the magazine’s emphasis on publishing the latest reviews. “Every month we review PCs, notebooks and hundreds of other products,” she said.

“Clearly, we have this advantage over our competitors and, as a result, technology vendors looking to submit new products for review are turning to PC World first, just as the readers are.”


PC World continued its success and recognition as a premium business title in the Australian Business Publishers Bell Awards, receiving the award for “Best Sales and Marketing Program to Advertisers”.

In 2001 PC World received a Highly Commended in the “Best Specialist Magazine of the Year”, the award it won in 2000, as well as for “Best Product Information Series”.

PC World’s Deanne McIntosh, author of special reports on the Internet, was awarded Winner 2001 Best Feature Writer in the Consensus IT Writers Awards, for her investigation of online airfares.


During the last year on year audit period, PC World has implemented the following major initiatives:

The Ultimate DVD & Digital Video Minibook will show you how to get more from video editing on your PC. The full-colour 112-page book features tips, tutorials, reviews of the latest software, and buying advice for DVD and video hardware.

The Ultimate DVD & Digital Video Minibook also includes a bonus CD with programs to provide all the tools you need to work with video on your PC. It includes a full version of Ulead VideoStudio 4 Basic SE and a full version of MovieXone video editing software

The PC World Tips & Tricks Minibook can help you regain confidence and control of your PC. It contains over 300 specially selected tips to show you how to fix problems, customise your computer and get more from Windows. The full-colour, 112-page book covers the 'big six' releases of Windows: 95, 98, Me, NT4, 2000 and XP.

The Tips & Tricks Minibook also includes a bonus CD toolkit with over 50 programs to help solve make your PC easier to use and control.

If you have installed memory, replaced a processor, added a hard drive, or upgraded your graphics card, you have already learned the basics of building a PC. This Minibook will round out your knowledge and enable you to select the appropriate components and do a complete system install.

Many users are unaware that there are free alternatives to many retail programs. This 96-page book and CD shows how a typical user can save over $1500 with free alternatives to Microsoft Office, free video editing tools, antivirus software, games, Internet tools, PC utilities and more. Over 50 programs are featured on CD; the book explains the main features of each program and offers tips for getting the most out of a PC.

In conjunction with the launch of Microsoft’s Windows XP, PC World presented a comprehensive 128-page guide that included information on installing and using the operating system. Also included are specific areas of interest such as connecting to the Internet, securing the operating system, using multimedia and mobile computing.


Mike Udabage, Vice President PC Division Phone: 02 9902 2774; Email: mike_udabage@idg.com.au

Amanda Conroy, Editor Australian PC World Phone: 02 9902 2781; Email: amanda_conroy@idg.com.au

PC World Background

  • Australian PC World was launched in 1984 and is part of IDG’s global PC World product line, which is published in 63 different countries.
  • Australian PC World Current Average Paid circulation is 55,152 (ABC Audit period ending June 2002.)
  • Australian PC World readership is 303,000 (Roy Morgan Readership Survey period ending September 2002).
  • Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.
  • Australian PC World is a division of IDG, the world ’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com .

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