Developers Will focus on WinPho7, Android apps in 2011

The iPhone will be losing some of its popularity among developers, advertisers, and publishers next year as the app makers try to diversify their offerings to other platforms.

The iPhone will be losing some of its popularity among developers, advertisers, and publishers next year as the app makers try to diversify their offerings to other platforms.

In 2011, developers will be concentrating their efforts on making apps for Windows Phone 7, Android and the iPad, according to a report released today by Millennial Media, Digiday, and Stifel Nicolaus.

The analysis -- based on interviews with developers, publishers, and advertisers -- shows that 29 per cent plan to support Android in 2011, 20 per cent will focus on the Windows Phone 7 and Apple's iPad, and 12 per cent will target RIM's Blackberry platform. By contrast, only eight per cent will be concentrating their next year's efforts on the Apple iPhone. These figures are significantly different from this year, during which 30 per cent of the developers were in the iPhone camp.

What will next year have that this year doesn't? Windows Phone 7, of course.

According to the Millennial report, "When asked what platforms advertisers/marketers will add support for in the coming year, Windows Phone 7 appears ready to supplant RIM and iPhone in emphasis, while marketers lend even more intensity to iPad and Android."

"Windows Phone 7 is tied for second place with iPad as the platform that will be added to most publishers' plates in the coming year," the report adds, "and Android appears in pole position to challenge iPhone for the top spot of platforms for which publishers create applications."

The surveyors also found that developers plan to spend more money on application development next year, as compared to this year. Some nine per cent of the developers participating in the survey say they plan to spend more than $1 million on new apps, including two per cent who say they're going to spend more than $5 million. Only five per cent of developers spent more than $1 million on app development in 2010.

Developers also expect their app revenues to increase next year. 31 per cent predict revenue increases of 100 per cent or more, while 17 per cent forecast a jump of more than 50 per cent.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMicrosoftGooglewindows phone 7telecommunication

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John P. Mello Jr.

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?