Sorry Apple, Twitter won't save Ping

Apple has opened its music-based social network to the web (sort of) with Twitter integration...but is it enough?

Apple's Ping is no longer afraid of the World Wide Web.

The iTunes-only music-centric social network, so far a flop, has befriended Twitter. From within iTunes, you can now sync a Twitter account, which allows you to syndicate reviews, likes, and posts from Ping. On Twitter's Website, these posts bring up a side bar with song samples, album listings and links back to iTunes.

Unfortunately, the key phrase here is "from within iTunes." Ping is still shackled to Apple's clunky desktop software, and so it's no more desirable than it was before, because you still can't interact with it from a browser. It is slightly more visible (but not by much; I don't think any of my Twitter pals use Ping regularly).

And, of course, it doesn't help that Apple excludes all mobile phones -- except the iPhone -- from accessing Ping. Even the iPad doesn't have a native app.

For these reasons, I doubt that the failed Facebook partnership would have helped Ping either. Even if people from other social networks can see what's happening on Ping, the actual activity is still shut off from the rest of the Web.

Apple's best hope to save Ping from obscurity is a Web-based iTunes overhaul, which is badly needed anyway. If Apple stops directing people to desktop software and starts linking to its own Web pages, Ping will feel more like a genuine social network, and the hooking into Twitter will actually seem like a savvy move. For now, though, Twitter is just another dead end.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesApplesocial networkingtwitterinternetiTunes

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?