Social networking to overtake email in future says Gartner

20 per cent of business communication will be via social networks by 2014

Move over Outlook, make way for Twitter and Yammer. The hegemony of email as a business medium is set o be superseded by social networking in the future according to new research from Gartner. The company is predicting that 20 per cent of business communication is going to through social networking sites by 2014.

The company said that collaboration was slowly moving to the cloud, and we could expect to see steep growth rates for sales of social networking services - both on-premises and cloud software. Gartner predicted that the percentage of email accounts on cloud services will grow to 10 per cent by year-end 2012, up seven per cent from 2009.

"In the past, organisations supported collaboration through email and highly structured applications only," said Monica Basso, research vice president at Gartner. Speaking at the company's Gartner Symposium/ITxpo 2010, she said "Today, social paradigms are converging with email, instant messaging (IM) and presence, creating new collaboration styles. However, a truly collaborative, effective and efficient workplace will not arise until organisations make these capabilities widely available and users become more comfortable with them. Technology is only an enabler; culture is a must for success.

"The rigid distinction between email and social networks will erode," Basso said. "Email will take on many social attributes, such as contact brokering, while social networks will develop richer email capabilities."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Gartnerapplicationssoftwaretwitter

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Maxwell Cooter

Techworld
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?