Women desire iPhones, men want Android smartphones

In Nielsen's survey of different age groups, those aged 18-24, 25-34 and 55+ all would choose iPhones, whereas those aged 35-54 desire Android smartphones

Apple iOS and Google Android are the most desired mobile operating systems, with the iPhone especially popular among women and Android phones grabbing more men.

This is according to market watcher Nielsen's latest numbers (compiled August-October), which show that about 1 in 3 U.S. wireless phone subscribers now own a full-fledged smartphone.

Also see: The iPhone quiz 

Also today, Web analytics company StatCounter's research arm issued its latest mobile OS usage numbers, which showed RIM's BlackBerry OS edging out Apple's iOS, with Android on the rise.

As for the Nielsen numbers, based on 9,200 people surveyed, about 31% of women want an iPhone and about 23% want an Android phone, with BlackBerry and Windows phones coming next. Men leaned toward Android (32.6%) over the iPhone (28.6%). (A separate survey earlier this year found that women were more likely to date a man, regardless of his looks, if he had an iPhone.)

In Nielsen's survey of different age groups, those aged 18-24, 25-34 and 55+ all would choose iPhones, whereas those aged 35-54 desire Android smartphones.

(Earlier this year Nielsen released survey findings about Amazon Kindle owners being rich and iPad owners being young and male.)

Nielsen also asked feature phone and smartphone users about their upgrade plans. Feature phone users were more undecided than current smartphone users, 60% of which are pretty much evenly split between wanting Apple iOS and Android phones.

Apple iPhone held the largest current share with 27.9%, followed by RIM BlackBerry OS at 27.4%  and Android at 22.7%.

Follow Bob on Twitter at www.twitter.com/alphadoggs

Follow his AlphaDoggs blog on Facebook

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicsGoogleNetworkingnielsenwirelesssmartphonesPhonesApple iOS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Bob Brown

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?