Kogan unveils LivePrice pricing system

Dynamic pricing structure allows customers to purchase early for discount prices

At a London press conference broadcast over the Internet, Ruslan Kogan — founder of cut-price technology retailer Kogan Technologies — has announced the launch of the company’s 'LivePrice' incremental pricing scheme, which allows customers to purchase a product for a lower price earlier in its production cycle.

Kogan showed the example of a Kogan Elite 32in LED television on the company’s recently launched Kogan.co.uk Web site. With the manufacturing process of this product just beginning, the television’s listed LivePrice during the presentation was £330 — a saving of £69 over the product’s regular price of £399. The projected shipping date for the TV is 31 January; a wait of two months for any customers purchasing at the lowest possible LivePrice.

Kogan said the LivePrice system empowers customers: “The earlier you purchase, the more you’ll be rewarded.” The price on each LivePrice product on the Kogan Web site slowly rises, with an increase of approximately two pence on the 32in LED television’s price in an hour.

The LivePrice scheme is currently only available for four products on the Kogan UK Web site. A spokesperson for the company said the system would be implemented in Australia soon, with a launch projected for after Christmas.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags kogan

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?