RIM buys Swedish UI developer to battle Apple's iPad

The company will help RIM compete with Apple's iPad

Research In Motion (RIM) plans to acquire Swedish company The Astonishing Tribe (TAT), which specializes in developing user interfaces, according to a blog posted on Thursday

TAT will help RIM develop the user interfaces on smartphones and its upcoming tablet, PlayBook, the blog post said. The acquisition is a good move by RIM, because user interfaces is an area where the RIM has lagged behind its rivals, according to Ben Wood, director of research at CCS Insight. TAT is good at building innovative user interfaces that are not just easy-to-use, but also make, for example, smartphones fun to use, he said.

TAT is especially excited about helping RIM develop the PlayBook's user interface.

"I am not sure if our work will yield results in the first version that will come out this winter, but we will work on that product and future versions of it," TAT founder Hampus Jakobsson told IT24, an IDG Sweden website.

The tablet market is getting increasingly crowded, and a user interface enhanced by TAT could help set the PlayBook apart from the competition, Wood said. The Android-based Samsung Galaxy Tab has shown that you can't just supersize the user interface on a smartphone to get a good user experience on a tablet, he said.

The deal is also a blow to Google and the Android camp, because TAT and its work has become increasingly valuable to the Android community, according to Wood.

RIM hasn't announced any financial details.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesbusiness issuesPhonesconsumer electronicsresearch in motionMergers / acquisitions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments



Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?