Kindle, iPad aren't mortal enemies

What Apple-crazed iPad junkies and Kindle fanatics don't understand is that the devices are entirely different products.

A recent ChangeWave survey posited that the iPad is chomping into Kindle's e-reader market share. The iPad jumped 16 per cent to 32 per cent, and the Kindle dropped 15 per cent but still commands 47 per cent of the market. Surely this means the downfall of the Kindle? No. And don't call me Shirley.

What Apple-crazed iPad junkies who herald the death of the Kindle, and Kindle fanatics with protruding tongues and turned backs don't understand -- still -- is that the iPad and the Kindle are two entirely different devices. Pitting them in a death match against each other is asinine.

The only comparison between the iPad and the Kindle I have drawn is that they are both consumer electronic products. That's it. Though it now features a few games, the Kindle is primarily for reading. The iPad is mobile entertainment that just so happens to have an e-book platform.

And don't forget that Amazon's Kindle app is available on the iPad itself, and because of this, the Kindle e-book store experienced a major boost in business: sales via the Kindle store are expected to grow 195 per cent to $701 million in 2010, according to a study by Cowen and Co. That's just e-book sales. In terms of moving Kindles, Amazon's price reduction tripled hardware sales. So while the iPad also sells like gangbusters, it's not cannibalizing the Kindle as much as is excessively prophesized.

The ChangeWave survey specifically asked respondents which device they would choose as an e-reader, but when you think about it, these people -- even if they tried wicked hard -- can't completely disregard the iPad's multitude of other uses. It would be like looking at a MacBook as solely a vessel for solitaire.

Data and statistics aside, the silliness of comparing the iPad to the Kindle persists. Cut it out. It's not fair to either device. It's reasonable to say the iPad is killing the netbook and even gouging PC sales, but that's because those gadgets boast similar features -- features unavailable on the Kindle.

Stop the iPad vs. Kindle debates. We've had enough.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletsApplehardware systemsconsumer electronicstablet PCslaptopse-readersamazon.com

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brennon Slattery

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?