Business will get more social in 2011, IDC says

Major vendors also expected to scoop up small social software vendors

Businesses will increasingly turn to social networking tools in 2011, but there will be fewer social platforms for companies to choose from, according to predictions from IT research firm IDC.

If that's the case, Social and collaboration platforms will gain significantly more momentum next year.

Business-focused platforms won't be the only ones seeing a spike in business. IDC noted that many small and medium-sized businesses will turn to social networks such as Facebook to "establish a free online presence that improves their ability to acquire, engage, and retain customers without the hassle and cost of setting up a traditional Web site."

These expectations for 2011 come from IDC's "Top 10 Predictions 2011" report, which was released late last week.

Frank Gens, chief analyst with IDC, said in the report that social networking is one of the technologies that will move beyond early adopter status and will mature into a mainstream platform in the coming year.

Among Gens' predictions is that Jive Software Inc. , will have an IPO in the coming year. Jive is an enterprise 2.0 service that uses Facebook-like social networking tools, such as updates, people search and communication channels, and applies them to the corporate world.

Gens also predicts that major vendors such as Oracle , SAP , Microsoft , Hewlett Packard, Cisco Systems and IBM will be looking to buy up socially focused businesses to either jump into the social/collaboration space or to beef up their current offerings.

Gens went to so far as to predict that 30 per cent of the players in the social software market will be swallowed up by other companies in 2011.

Dan Olds, an analyst with The Gabriel Consulting Group, also said there will be a lot of acquisitions of social networking companies this year. But he added that the market will shrink partly because companies that have been testing the social waters will fail and fall away.

"It won't be a huge year for social networking but a bigger year than 2010," Olds said. "The economy, as a whole, will definitely be a factor, holding the market back a bit. If the economy recovers, then, yeah, it might be a huge year."

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags IT industryFacebookcollaborationsoftwareapplicationsIDCWeb 2.0 and Web AppsEnterprise Web 2.0/CollaborationEnterprise Web 2.0Jive Software

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?