Tablet usage explodes in enterprise

A new survey of business IT buyers shows demand for the new-style tablets is exploding in the enterprise. One big surprise is the willingness of enterprises to use tablets such as the iPad to replace laptops, for years the main mobile computing platform for companies.

Tech debate: Smartphones or laptops for mobile workers?

The iPad still dominates the corporate market, but the latest survey by ChangeWave finds keen interest in new tablets released or announced by Dell and Research in Motion.

The November survey queried 1,641 business IT buyers specifically about tablets and compares the data with that from an August survey that focused strictly on Apple iPads. A summary of some of the data is available online.

Tablets are generally positioned and, as this survey shows, are used as "content consuming" devices rather than "content creating" devices as with laptops. A large number of the most common business tasks - accessing the Internet, checking e-mail, and so on - clearly are well-suited to this light-weight, highly portable, touch-screen form factor, with a screen that's much larger than that of a smartphone.

Demand for tablets is growing fast: seven per cent of respondents in the November study say their company currently deploys tablets. And 14 per cent say their company will buy tablets in the first quarter of 2011.

The iPad currently remains the overwhelming choice of business buyers. 78 per cent of the survey respondents say their companies plan to purchase iPads. And customer satisfaction with the device is huge: 69 per cent of respondents say their company is "very satisfied" and another 28 per cent are "somewhat satisfied" with the Apple tablet. By comparison, 28 per cent of HP, and 12 per cent of Dell tablet users in this survey were "very satisfied."

Rival products have only recently been introduced or are scheduled for early 2011 release, as with the RIM Playbook. Both RIM and Dell are tied at nine per cent, second place, for planned buying. HP is just one point behind.

ChangeWave identifies six main corporate uses for tablets, and all six have increased sharply since August. "Such an across the board increase in usage is a good indicator of the extent to which tablets have proven valuable to current corporate users," the report concludes.

Internet access, checking e-mail, working away from the office remain the top three uses:

Internet access: 73 per cent, up 18 points from the August survey

Checking e-mail: 69 per cent, up 12 points

Working away from the office: 67 per cent, up 15 points.

Usage increased also for using the iPad for sales support, 46 per cent, up six points; and for customer presentations, 45 per cent, up six points.

The biggest percentage jump since August is perhaps the most surprising. The percentage of businesses using iPads for laptop replacement jumped 13 points, to 38 per cent.

That said, the biggest percentage jump of all since August lies in the number of businesses that report they are using the iPad for laptop replacement (38 per cent; up 13 points).

John Cox covers wireless networking and mobile computing for Network World.

Twitter: http://twitter.com/johnwcoxnww

Blog RSS feed: http://www.networkworld.com/community/blog/2989/feed

Read more about anti-malware in Network World's Anti-malware section.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Configuration / maintenancePCNetworkingwirelesshardware systemsHandhelds / PDAsData CenteriPadAppleDellconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Cox

Network World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?