Nielsen: Xbox 360 Most Used Console, Wii Most Played

A new report that employs hard metering reveals the Xbox 360 is the most used console overall.

Microsoft's Xbox 360 is the most used console among users aged 13 or older, according to a new survey from media tracker Nielsen. "Most used", meaning everything from playing games to watching movies or catching some tunes to surfing the internet.

The company used metered console tracking (similar to the "people meter" box the company employs to track TV and cable viewing habits) to gauge "electronically measured hours," which revealed users ages 13 and older spent 4.9 "total hours" a week with the Xbox 360, compared with 4.1 hours on the PlayStation 3 and 1.4 hours on the Wii.

Let's break that down. Males and females ages 13 and older spent 6.1 and 2.6 hours a week (respectively) using the Xbox 360, compared with 5.2 (males) and 2.1 (females) hours with Sony's PlayStation 3, or 1.7 (males) and 1.1 (females) hours with Nintendo's Wii.

Any surprises there? Perhaps. It's intriguing to see an apples-to-apples usage comparison for a change. Install base figures have no impact on these figures, since Nielsen's measuring equally sized populations.

That's only half the story, however. The company also breaks down use time on each console by function (though we're back to user-reported data here, as opposed to neutrally metered).

In share of console time among users ages 13 and older, 62% use the Xbox 360 to play video games, a figure that drops to just 49% for PlayStation 3 owners, but which soars to 69% for Wii owners.

How's that break down for online and offline games? 28% use the Xbox 360 to play online games, while just 19% use the PS3 for online gaming, and a mere 12% play online games with the Wii.

By contrast, 27% use the PS3 to watch DVD or Blu-ray movies, compared with 11% on the Xbox 360 (the Wii can't play DVD or Blu-ray movies).

Shift to streaming videos, however, and the Wii suddenly takes the lead with 20% of console use time, compared with just 10% of time spent with the Xbox 360 and 9% with the PS3.

Nielsen says it'll have more data to share in January 2011. I'll be paying attention. These are already some of the most intriguing (and legitimate) comparison metrics I've seen.

Keep tabs on us with Twitter (@game_on)

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftplaystationsonygamingNintendogameswiiXboxnielsenGame platforms

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?