Yahoo backs off killing Delicious

The social bookmarking site isn't going anywhere, but Yahoo doesn't see a fit for the service in the company.

One way to gage the popularity of a product is to propose killing it. Coca Cola found that out the hard way. Now Yahoo has discovered it too with its ill-conceived move to "sunset" the popular social bookmarking site Delicious. Unlike Coke, though, it has only taken 24 hours for Yahoo to change its tune on Delicious.

In an unsigned solicitous message posted on the Delicious blog, the company declared: "No, we are not shutting down Delicious. While we have determined that there is not a strategic fit at Yahoo!, we believe there is [an] ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive."

"We're in the process of exploring a variety of options and talking to companies right now," it added. "And we'll share our plans with you as soon as we can." Or, considering how the original news reached the public -- a leaked slide from a company web cast -- until another embarrassing revelation occurs.

What options for Delicious are available to Yahoo? One suggestion by Chris Dixon, co-founder of the personal recommendation site Hunch, is to make the site an open source project. That idea has been rapped via Twitter by Joshua Schachter, the original creator of Delicious who sold it to Yahoo in 2005.

Although Schacter sees difficulties for anyone thinking of buying Delicious from Yahoo, he's playing coy about repurchasing the service, which is ranked 255 in U.S. web traffic by Alexa. He told Dan Frommer, at Business Insider, that he's "not sure" what he's going to do and is waiting for things to develop.

Whatever Yahoo does, this latest gaffe suggests that the company knows more about counting beans than the value of the beans it has. It also suggests that Web 2.0 is a thin veneer for Yahoo. Scratch it, and you'll see its Web 1.0 origins.

As Alexandra Samuel wrote today in her Harvard Business Review blog, "The Web 1.0 boom was based on an old standby, perceived shareholder value. The web 2.0 boom is based on something that is, in principle, much more durable: user-generated value." If Yahoo understood that, the Delicious debacle would have never happened.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetsocial networkswebYahoo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John P. Mello Jr.

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?