Apple releases iAd producer, takes aim at Adobe Flash

Apple's clash with Adobe over Flash is far from over. Apple released iAd Producer, a tool for online advertisers to create content for Apple's iAd platform, helping the company to establish HTML5 as a viable alternative to Adobe Flash technology on mobile devices.

iAd Producer, which is basically a visual HTML5 editing tool, is now available for free to members of the Apple Developer Program. It allows users to graphically put together iAd elements for an iOS advertisement. The software automatically manages the HTML5, CSS3 and JavaScript behind an iAd to create rich media mobile advertisements for iOS devices.

The advertisement is then packaged and ready to display on an iPhone, iPad or iPod Touch. Users can save page templates and components and can test drive the iAd using a simulator built into iAd Producer. A finalized ad can then be published via Apple's own iAd network (subject to Apple's approval).

Before launching iAd Producer, Apple used to create all the ads for the iOS-only advertising platform, which led to some advertisers pulling out of the iAd program because Apple deemed their ads ugly. But with the launch of iAd Producer, Apple will open the doors for more advertisers to create their own art and join its platform.

If iAd Producer takes off with developers and advertisers, Adobe could lose its upper hand in the advertising industry (most ads are created and run with Adobe Flash). iAd Producer is free to use, while Adobe's Flash Pro CS5 is around $595 on Amazon. But the biggest danger to Adobe from iAd Producer is not reduced sales to Flash software, but Apple taking the HMTL5 standard mainstream, thus making Adobe's Flash technology altogether obsolete.

Follow Daniel Ionescu and Today@PCWorld on Twitter

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetAppleadvertisingflash

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >




Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?