Lady Gaga unveils Polaroid sunglasses camera, printer

The products are the first since she signed on with Polaroid as creative director a year ago

Lady Gaga on the Polaroid stage at CES 2011 on Thursday Jan. 6, 2011.

Lady Gaga on the Polaroid stage at CES 2011 on Thursday Jan. 6, 2011.

Almost a year to the day since Polaroid said it was signing on Lady Gaga as its creative director, the popular singer unveiled on Thursday the fruits of her labor at the imaging company.

Called "Grey Label by Haus of Gaga," the gadgets include a pair of sunglasses with embedded camera and display, a mobile photo printer and a Polaroid camera. (See video of Lady Gaga at CES on YouTube.)

"This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures," said Lady Gaga as she unveiled the GL20 sunglasses to a packed crowd and a storm of photo flashes at the Consumer Electronics Show in Las Vegas.

The glasses can shoot both photos and video, which is stored in memory embedded in one of the earpieces. The earpiece can be removed and connected via USB to a printer of the images can be transferred via Bluetooth.

The glasses also feature a screen in front of each eye that can play back recorded images.

Lady Gaga said inspiration for the product, which is still a prototype, came from a pair of glasses she used once on tour.

"When I did the Fame Ball tour, I made these glasses out of iPod screens that I strung together to create glasses that could play movies and I thought wouldn't it be wonderful if these were functional," she said.

The second product, the GL10 mobile photo printer, will be available in March for US$150 and pairs via Bluetooth with any cell phone that supports the standard, except Apple's iPhone. Exclusion of the popular cell phone prompted a few jeers from the audience to which Lady Gaga explained it was an Apple limitation and not a decision on Polaroid's part.

"I suppose many of you here are nerdy enough to carry around a mobile printer with you," she said. "I know I will."

The printer takes a cartridge of 10 sheets of paper.

Also unveiled was a Polaroid camera. Like classic Polaroid cameras, the camera prints out photos but it can also record them digitally. They can be viewed on a pop-up display screen on its top.

The device will be available at the end of 2011.

Martyn Williams covers Japan and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Printersperipheralsconsumer electronicsphotographydigital camerasCESPolaroidCES 2011

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?