Video games industry underperforms in 2010

Video games industry suffers second year of losses, declining another 6 percent from 2009 recession

If what goes up must come down, then what goes down occasionally bounces.

But not in 2010. The video games industry dipped for the second year in a row according to retail spend estimates released by sales tracker NPD Group last night.

NPD claims spending on physical gaming hardware, software, and accessories in 2010 was $18.6 billion. That's a 6 percent drop from 2009's $19.7 billion, which was itself an 8 percent drop from 2008's record $21.4 billion. Analysts had earlier in the year suggested late 2010 sales, hypothetically bolstered by new motion control products from Microsoft and Sony, might raise lagging year-to-date numbers to a flat year-on-year finale. No such luck, it seems.

2010's estimated total "consumer spend" on games content -- excluding hardware, but including newer indices like rentals, digital sales, and subscriptions--was between $15.4 and $15.6 billion, which NPD says was roughly on par with 2009. The company says it'll release a final analysis of the figure in March.

On the upside, PC physical game sales enjoyed a modest boost, up 3 percent over 2009. Accessory sales were the other spot of bright news, rising by 13 percent year-on-year, though owing to a 20 percent spike in average retail price.

Brighter days ahead? Perhaps. Bring on L.A. Noire, The Last Guardian, and pretty much anything else without a 2, 3, 4, or 5 in its name.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags industry newsMicrosoftNPDgaminggamessonyAccess

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?