Nokia's Ovi Store moves to rupee payments in India

Nokia has tied up with a local mobile operator to offer downloads against rupee payments

Nokia has introduced rupee payments on its Ovi Store in India, in a bid to boost downloads from the store.

The facility is however currently available only to subscribers of Reliance Communications, India's second largest mobile operator, a Nokia spokeswoman said on Tuesday.

Before the arrangement with Reliance, users in India could purchase on the Ovi Store only in foreign currencies, typically using international credit cards.

The two companies announced on Tuesday an integrated operator billing program around the Ovi Store. Users can pay for their downloads from the Ovi Store through Reliance. The payments will be either included in their monthly mobile phone bills or deducted from the pre-paid balance, depending on the data plan, the companies said.

Nokia is offering applications, games, and other downloads from the Ovi Store at prices from 25 rupees (US$0.55) to 500 rupees, lower than international prices, the spokeswoman said.

An upshot of this strategy is that it Nokia has stopped allowing subscribers to other Indian cellular networks to make purchases in foreign currencies. "We can't charge different prices to different users in India," the spokeswoman said. Users who are not on the Reliance network can however continue to download free applications and content on the store.

The new arrangement is exclusive to Reliance customers until March 31.

Nokia is already working with credit card companies and other Indian mobile operators to offer rupee payment and payment through operators to users who are not on Reliance's network, the spokeswoman said.

Nokia claims more than 4.5 million downloads a week in India.

The company does not offer music purchases in India through its music store. However, it runs a program, called Ovi Music Unlimited, which offers free and unlimited music downloads for one year to buyers of certain models of Nokia phones.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Mobile handsetstelephonyReliance Communicationstelecommunicationconsumer electronicsNokiaPhonesPhone applications

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?