SAP readies Salesforce.com rival

SAP's Sales OnDemand CRM application will have collaborative features

At the Cebit show on Tuesday SAP will show off an upcoming application called Sales OnDemand that could be a potential rival to the likes of Salesforce.com and Microsoft CRM Online.

Sales OnDemand is part of a series of on-demand applications SAP is positioning as extensions to its on-premises ERP (enterprise resource planning) systems. The strategy aims to preserve lucrative revenue streams from on-premises software while serving the needs of those same customers, who want to innovate their IT operations through SaaS (software as a service).

SAP is creating the applications with the platform that underlies its Business ByDesign ERP on-demand suite for small and midmarket customers. Sales OnDemand, which is scheduled for general availability in the second quarter, will be joined this year by applications for expense management and human resources, according to a statement.

While focusing on different areas, the software will share a core, "person-centric" design principle, said Sven Denecken, vice president of product management and head of co-innovation.

In the case of Sales OnDemand, that means a collaborative, Facebook-like milieu. The software also contains core SFA (salesforce automation) capabilities, Denecken said.

Pricing has not been finalized but will be "very competitive" with other offerings in the market, according to Denecken. But the application's tight integration with SAP's ERP systems will give it a crucial edge, he added.

SAP is also planning to deliver at launch native mobile support for iPhones, iPads, BlackBerries and Android devices, he said.

Sales OnDemand is not, at least for now, a full-fledged replacement for SAP's existing CRM (customer relationship management) software, which is available in hosted form but usually deployed on premises, said analyst Ray Wang, CEO of Constellation Research.

"At the beginning, I would say it will have 20 percent of the full suite. But that 20 percent is what people use 80 percent of the time," he said.

"This is a sales tool for sales people," he added. "Part of the problems most people face in terms of [CRM applications] is they've been designed for managers, [who] want things tracked and reported. This does that in a much more natural way. ... It's a very sexy product."

Other CRM vendors are also adapting to end-users' computing habits and comfort zones. Salesforce.com has added a layer of social networking and collaboration with the introduction of a tool called Chatter, while Microsoft's CRM Online employs "role-based" user interfaces and offers a native Outlook client.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris's e-mail address is Chris_Kanaracus@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPadcloud computinginternetOracleBlackberryGoogleAppleAndroidSalesforce.comiPhonesoftwareapplicationsSAPCustomer Relationship Managementresearch in motioncebit

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Chris Kanaracus

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?