Google Android tablets won't overtake Apple's Pad until 2015

Ovum has forecast 36 per cent and 35 per cent market shares respectively for Android tablets and iOS tablets in 2015

Apple CEO Steve Jobs said this morning at the unveiling of the iPad 2, "We think 2011 is going to be the year of iPad 2." According to research firm Ovum, Jobs is underselling himself by a few years.

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Analyst firm Ovum believes that tablet devices based on Google's Android platform will only overtake those based on Apple's iOS platform by 2015.

Ovum has forecast 36 per cent and 35 per cent market share respectively for Android tablets and iOS tablets in 2015, when total market shipments are expected to be approximately 150 million units. Apple currently holds a 90 per cent market share in the tablet segment, with Google holding just 10 per cent.

"Ovum's belief is that the platform dominance of Apple and Google will continue through 2011 and beyond, albeit with devices based on Google's software platform commanding an increasing proportion of the total market opportunity".

"In such a fast moving market Apple is forced to release new versions of its hardware to stay ahead. Apple clearly had first mover advantage, however, its competitors have been hot on its heals with a slew of tablet devices from big brand vendors such as Samsung, Motorola, HP, HTC and RIM, all of which have announced tablet devices which aim to replicate the Apple experience, which is notoriously difficult to match."

After months of rumours, Apple's hotly anticipated iPad 2 tablet was unveiled today. The new iPad 2 is faster, thinner and lighter than its predecessor, and is powered by an Apple-designed dual-core processor that the company claims doubles the speed and makes graphics processing up to nine times faster.

The iPad 2 will compete with a number of Android tablets that have already been announced for release in 2011, including the Samsung Galaxy Tab 10.1, the Motorola Xoom, the LG Optimus Pad and the HTC Flyer. Research In Motion, makers of BlackBerry smartphones, will also launch its much anticipated BlackBerry PlayBook this year.

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Ross Catanzariti

Ross Catanzariti

PC World
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