Google Android tablets won't overtake Apple's Pad until 2015

Ovum has forecast 36 per cent and 35 per cent market shares respectively for Android tablets and iOS tablets in 2015

Apple CEO Steve Jobs said this morning at the unveiling of the iPad 2, "We think 2011 is going to be the year of iPad 2." According to research firm Ovum, Jobs is underselling himself by a few years.

Read our comprehensive iPad review.

Analyst firm Ovum believes that tablet devices based on Google's Android platform will only overtake those based on Apple's iOS platform by 2015.

Ovum has forecast 36 per cent and 35 per cent market share respectively for Android tablets and iOS tablets in 2015, when total market shipments are expected to be approximately 150 million units. Apple currently holds a 90 per cent market share in the tablet segment, with Google holding just 10 per cent.

"Ovum's belief is that the platform dominance of Apple and Google will continue through 2011 and beyond, albeit with devices based on Google's software platform commanding an increasing proportion of the total market opportunity".

"In such a fast moving market Apple is forced to release new versions of its hardware to stay ahead. Apple clearly had first mover advantage, however, its competitors have been hot on its heals with a slew of tablet devices from big brand vendors such as Samsung, Motorola, HP, HTC and RIM, all of which have announced tablet devices which aim to replicate the Apple experience, which is notoriously difficult to match."

After months of rumours, Apple's hotly anticipated iPad 2 tablet was unveiled today. The new iPad 2 is faster, thinner and lighter than its predecessor, and is powered by an Apple-designed dual-core processor that the company claims doubles the speed and makes graphics processing up to nine times faster.

The iPad 2 will compete with a number of Android tablets that have already been announced for release in 2011, including the Samsung Galaxy Tab 10.1, the Motorola Xoom, the LG Optimus Pad and the HTC Flyer. Research In Motion, makers of BlackBerry smartphones, will also launch its much anticipated BlackBerry PlayBook this year.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tabletsAppleGoogle Androidapple ipadAndroid tabletsApple iPad 2iPad 2google android tablets

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?