Google Android tablets won't overtake Apple's Pad until 2015

Ovum has forecast 36 per cent and 35 per cent market shares respectively for Android tablets and iOS tablets in 2015

Apple CEO Steve Jobs said this morning at the unveiling of the iPad 2, "We think 2011 is going to be the year of iPad 2." According to research firm Ovum, Jobs is underselling himself by a few years.

Read our comprehensive iPad review.

Analyst firm Ovum believes that tablet devices based on Google's Android platform will only overtake those based on Apple's iOS platform by 2015.

Ovum has forecast 36 per cent and 35 per cent market share respectively for Android tablets and iOS tablets in 2015, when total market shipments are expected to be approximately 150 million units. Apple currently holds a 90 per cent market share in the tablet segment, with Google holding just 10 per cent.

"Ovum's belief is that the platform dominance of Apple and Google will continue through 2011 and beyond, albeit with devices based on Google's software platform commanding an increasing proportion of the total market opportunity".

"In such a fast moving market Apple is forced to release new versions of its hardware to stay ahead. Apple clearly had first mover advantage, however, its competitors have been hot on its heals with a slew of tablet devices from big brand vendors such as Samsung, Motorola, HP, HTC and RIM, all of which have announced tablet devices which aim to replicate the Apple experience, which is notoriously difficult to match."

After months of rumours, Apple's hotly anticipated iPad 2 tablet was unveiled today. The new iPad 2 is faster, thinner and lighter than its predecessor, and is powered by an Apple-designed dual-core processor that the company claims doubles the speed and makes graphics processing up to nine times faster.

The iPad 2 will compete with a number of Android tablets that have already been announced for release in 2011, including the Samsung Galaxy Tab 10.1, the Motorola Xoom, the LG Optimus Pad and the HTC Flyer. Research In Motion, makers of BlackBerry smartphones, will also launch its much anticipated BlackBerry PlayBook this year.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags tabletsAppleGoogle Androidapple ipadAndroid tabletsApple iPad 2iPad 2google android tablets

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

PC World
Show Comments

Essentials

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?