Developers like Tweet Button, want better analytics

They also say that the Tweet Button's performance on mobile devices can be improved

Developers and publishers who have adopted Twitter's Tweet Button say the tool is beneficial in letting their site readers and application users conveniently share links on Twitter, but that some features can be improved, including its analytics data and mobile functionality.

The Tweet Button, launched almost seven months ago, is designed to be easy for developers and publishers to embed on their sites and applications so that their users can easily share and "retweet" links on Twitter right from their site and application interfaces.

"Twitter has done a great job with the button. They have given non-technical people an easy way to add tweet buttons to their page through a form, as well as giving developers means to extend and manipulate the button for more complex scenarios, along with providing developers with good documentation," said Peter Denton, co-founder and product marketing director at Mombo.com, a site that analyzes Twitter posts about movies and calculates an aggregate rating for each film.

"It's an easy and practical solution that [solves] pretty well the limited problem it's supposed to address," said Felipe Lavin, a front-end developer for AyerViernes, a Chilean strategy and design firm that created Clerk.im, a hotel management Web application. "It's easy for users and developers."

However, developers and publishers also see opportunities for improvement of the Tweet Button.

One area is the analytics data that the Tweet Button generates and makes available for developers and publishers, which some feel could be broader and more detailed, thus making the tool better for measuring the popularity and distribution of links to their content.

"It would be great to have more information on the usage of the Tweet Button on the sites I manage, with the option of aggregating data on a site level as well as seeing data for each shared item," Lavin said via e-mail.

Denton also would like Twitter to provide a deeper view into the paths of shared links across the Twitter network. The more detailed data would allow Mombo.com to make more informed decisions about repositioning content effectively.

It's one area where the Tweet Button falls short of its predecessor, TweetMeme's Retweet Button, which offered more analytics data and more flexibility in using third-party URL shorteners, Denton said. TweetMeme and Twitter agreed to collaborate to gradually replace the Retweet Button with the Tweet Button across the Web.

"The more analytics data that Twitter surfaces to me natively, the better I can make my product around their network," Denton said.

Nischal Shetty, a developer using the Tweet Button on his application JustUnfollow and on his blog, could also use more analytics data, ideally provided via a centralized Twitter dashboard.

"Currently, the Tweet Button doesn't really offer anything except display the count of the number of times a URL has been shared on Twitter," Shetty said.

Meanwhile, Hendra Kieran, a system engineer at Affle, maker of the Pinch iMessenger mobile messaging application, is also satisfied with the Tweet Button but finds that its rendering and functionality fall short in mobile devices, a complaint echoed by other developers in online discussion forums.

"When it is used to share a tweet, it will take the user to a non-mobile-friendly page in Twitter so users have to zoom in to get a better view of the page," Kieran said.

Twitter didn't respond to requests for comment about the Tweet Button.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternettwittersoftwareapplication developmentInternet-based applications and servicesDevelopment tools

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?