IBM launches e-commerce practice

IBM kicks off a new campaign, Smarter Commerce, to embed analytics into e-commerce solutions

Hoping to grab some of the $US70 billion yearly worldwide market of electronic commerce software and services, IBM has launched an e-commerce practice focused on retail operation integration and analytics.

"Through technology, consumers have gotten much more empowered than they have ever been before," for the retail industry, said Craig Hayman, the general manager of IBM Software Industry Solutions, who heads the new practice.

As a result, retail companies need more information about how well their products and services are faring in this fiercely competitive marketplace, he argued.

IBM's "Smarter Commerce" initiative ties together a number of customized IBM software products and associated services that should help retailers better engage with customers and potential customers.

For this initiative, the company has dedicated 1,200 personnel for e-commerce consulting services. It has also assembled a training program for clients and business partners.

On the software side, IBM is integrating software from a number of e-commerce tool vendors it has acquired over the past few years. In 2010 alone, IBM spent over $2 billion acquiring e-commerce software vendors. It paid $1.4 billion for Sterling Commerce, which provides software for integrating back-end retail systems. Also last year, IBM acquired Coremetrics, which offered a set of cloud services that analyze how well marketing campaigns worked. Finally, IBM acquired Unica, which provided marketing campaign automation software.

IBM also plans to use its own IBM's WebSphere Commerce platform for its e-commerce packages.

The combined services and software packages will address e-commerce aspects such as customer tracking, automated marketing, selling and fulfillment, and managing brands.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IBMindustry verticalsentertainment

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joab Jackson

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?