Apple's iPod killed Microsoft's Zune

Microsoft can blame Apple and its iPod hegemony for the failure of its Zune digital media player.

Microsoft has nixed any future iterations of its Zune music and video player, according to a Bloomberg report, adding another name on the list of devices killed by Apple's iPod hardware and entertainment ecosystem. Microsoft has yet to make the death of its Zune official, but unofficially it's believed the decision is based on poor demand for its players since the Zune line was introduced almost five years ago.

In the music and video player market, Apple's iPod is still king. NPD's figures put its domination at around 77 percent of the market last year. In comparison, Microsoft's players weren't even in the top five devices on the market, despite a price drop in early 2010. Zune's inevitable hardware demise won't be sudden though. According to Bloomberg's sources, Microsoft will continue to sell existing versions of Zune, probably until remaining stock is exhausted.

In 2009, when the last major overhaul of the Zune hardware was introduced, I wrote that the device was no iPod killer. Two years down the line, Microsoft's ambitions to beat Apple in the industry it revolutionized didn't work. But the Zune name won't be consigned to the annals of tech history any time soon. As Technologizer's Ed Oswald predicted back in February, the software platform from Microsoft will live on.

In 2009, Microsoft separated the Zune team into two separate divisions: software and hardware. So if Bloomberg's sources are accurate, Microsoft will continue to invest in Zune software through integrating it in Windows Phone 7, the company's latest smartphone OS, as well as with the Xbox ecosystem and, of course, Windows.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicsMicrosoftMedia players / recordersmp3 playersportable media playersapple ipodMP3audio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?