Social media compliance rules lacking: Gartner

By 2012, half of companies will try to block social media, analyst house estimates

Too many organisations do not have comprehensive compliance policies in place for its use, according to Gartner.

By the end of 2013, said the analyst house, half of all companies will have been asked to produce material from social media websites for e-discovery needs, so enterprises need an overall governance strategy for all applications and information used on social media platforms.

"Social media content is like all other content that is created by companies and individuals and is subject to the same rules, laws and customs," said Gartner analyst Debra Logan.

"Policymakers need to keep policies simple when it comes to what should and should not be done online. A good rule of thumb is that whatever the company code of conduct is for in-person encounters, and whatever the rules are for general good behaviour and common sense, those rules should apply in the online world as well," Logan said.

Logan said the legal landscape around social media "remains a patchwork", due to overlapping, conflicting and contradictory laws and regulations, and procedural rules propagated by national and international legislative and regulatory bodies. "Since there is no guarantee of absolute safety, the safest option is to have a consistent policy and apply it consistently," said Logan.

Gartner does not expect there to be any clear guidance from courts or regulators in the near future on social media compliance rules.

In e-discovery, said Gartner, there is no difference between social media and electronic or even paper artefacts. Logan said, "The phrase to remember is 'if it exists, it is discoverable'".

Gartner said internally managed collaboration and social media content is coming up frequently in e-discovery requests. The more-integrated the system, for example unified communications platforms, the more likely one form of content is reasonably calculated to lead to the discovery of admissible evidence.

Because there is legal uncertainty about social media in e-discovery, managing it is challenging, said the analyst, and claiming that personal social media content is private is no shield for the individual.

In some cases it may be appropriate to ban access to social media in the workplace. Gartner estimates that by the end of 2012, 50 percent of companies will attempt to block access to some or all social networking sites.

Hearsay, a startup founded in 2009, recently launched a cloud-hosted social media management application, tailored specifically for companies that have a national brand as well as a broad base of local affiliates. The platform allows both companies and staff to make sure their social media content stays within compliance guidelines.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags careersIT managementGartnerIT Business

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Antony Savvas

Unknown Publication
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?