More than 400,000 digital radios sold in Australia since DAB+ launch

More than 700,000 people listen to DAB+ digital radio every week

The Digital Radio Plus Web site.

The Digital Radio Plus Web site.

Data newly released by Commercial Radio Australia indicates that more than 400,000 DAB+ digital radios have been sold in Australia since the service's launch in 2009, with more than 700,000 listeners tuning into Australian digital radio stations every week.

Read our digital radio buying guide.

Look through a list of digital radios available for under $200.

The Commercial Radio Australia data (PDF) indicates that 5.6 per cent of the radio listening market is digital — up from 3.7 per cent throughout 2010. The results, which include information gathered by Nielsen and market researcher GfK, show that the average price of a digital radio in Australia is $105 — a far cry from the near-$200 price tags of basic digital radios sold in 2009. Digital radio consumers listen to DAB+ radio for an average of 11hr 11min every week, twice the amount of time spent listening by Internet radio users.

Consumers are also increasingly conscious of digital radio services around the country, with 78 per cent of survey respondents aware of the availability of DAB+ stations and radios — a 15 per cent rise in awareness since the start of 2010. A 'conservative' estimate of 14 per cent uptake of digital radio in Australian homes is forecast for 2014.

Commercial Radio Australia's chief executive officer Joan Warner believes that the DAB+ service is still in its infancy: "We're very pleased with these latest figures but recognise there is still much work to be done, particularly in relation to the roll-out of digital radio to the rest of Australia.

"Our priorities over the next 12 months will be to build the growing metropolitan audience and the range of receivers available to them, [to] work on specific promotions with retailers, [to] work with car manufacturers to get DAB+ radios into cars, and work with the government to plan the regional rollout."

Almost 40 digital radio stations operate in metropolitan areas around Australia. In some areas up to 20 of these are digital-only stations, producing content not heard on FM or AM broadcasts.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags home entertainmentdigital radio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?