Apple AirPlay headed for TV sets, Says report

Apple is reportedly looking to license AirPlay software to TV manufacturers

Apple's attempt to dominate the living room could stretch even further with the integration of AirPlay technology in HDTVs, according to a Bloomberg report. With AirPlay built into TV sets, users would be able to wirelessly stream content from an iPad, iPhone or Mac straight to the TV, without the need for a $99 Apple TV.

People familiar with Apple's plans told Bloomberg that Apple is looking to license AirPlay software to electronics manufacturers so that they can build in functionality allowing for direct streaming of video and audio from Apple devices.

Apple licenses AirPlay for streaming audio only, and manufacturers such as Pioneer launched AV receivers able to receive audio signals wirelessly using the technology. According to the report, Apple charges manufacturers $4 for each AirPlay-enabled device sold.

However, video streaming over AiPlay is limited to the $99 Apple TV set top box Apple introduced last year. (More than 1 million devices have been sold so far.) Upgrades in the iOS software for iPhone and iPad now allow users to stream video and audio to their sets via the Apple TV from both Apple software (Safari, videos) and third-party applications (see a list of AirPlay enabled apps).

But by licensing video-enabled AirPlay technology, Apple would eliminate the need of an Apple TV to bridge the media signals from iOS devices to TV sets, as well as expanding the third-party hardware ecosystem around AirPlay-enabled Apple devices. This could include not only AV receivers, but TV sets as well, removing the need for extra cables and clutter.

Would you buy an AirPlay-enabled HDTV? Sound off in the comments.

Follow Daniel Ionescu and Today @ PCWorld on Twitter

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Home TheateriosApple TVsmartphonesiPhonePhonesentertainmentApplePioneerapple ipadconsumer electronics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?