Toshiba pulls out of U.S. desktop PC market

Toshiba Corp. will stop selling desktop computers in the U.S. and focus on mobile computing and servers, a Toshiba spokesman said Thursday.

"Considering the U.S. market situation for desktop PCs, Toshiba America (Information Systems Inc.) decided to gradually stop selling desktop PCs," said Kenichi Sugiyama, spokesman for Toshiba in Tokyo.

"We will concentrate our efforts on notebook computers, PDAs (personal digital assistants) and servers," he said, noting that support will still be available for customers who own a Toshiba desktop machine.

The U.S. and worldwide PC market is in turmoil, with falling sales for the majority of vendors and an ongoing price war led by direct seller and U.S. market leader Dell Computer Corp.

Toshiba, mostly known for its notebook PCs, continues to sell desktops in Europe and Japan, but Sugiyama hinted that the company might axe its entire desktop business.

"Frankly, desktops just take a few percent of Toshiba PC production. We only sell small quantities in Europe and Japan, but at this moment we continue to sell desktops there," he said.

It makes sense for Toshiba to reconsider its desktop PC business, said Brian Gammage, principal analyst with Dataquest Inc., a unit of Gartner Inc.

"Toshiba's desktop business is small potatoes, they're moving from a defensive market position to no market position. It is not a surprise, at the volumes they were selling at it might be more profitable for them to stop," Gammage said.

Toshiba had a 0.1 percent share of the U.S. desktop PC market in the third quarter of this year with 5,300 units sold, according to Gammage. Total market volume was 8.2 million, he said.

"Toshiba is primarily a notebook vendor, desktops is something they've been doing in support of their notebook business. Toshiba desktops are difficult to find, not products you can pick off store shelves. They haven't pushed desktops," he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joris Evers

PC World
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?