Dell exec: iPad too costly, closed, complex

A Dell executive slammed Apple's iPad calling it too costly, closed, and complex.

On a recent trip Down Under, a Dell executive made an over the top slam against Apple's iPad. Head of global marketing Andy Lark apparently went on a bit of a verbal Walkabout in an interview with PCWorld's sister publication CIO Australia, calling the iPad too expensive, closed and complex to keep up with Android.

"I couldn't be happier that Apple has created a market and built up enthusiasm but longer term, open, capable and affordable will win, not closed, high price and proprietary," Lark told reporter Lisa Banks.

Lark was particularly pointed in his criticism that the popular tablet doesn't work for enterprise users.

"Apple is great if you've got a lot of money and live on an island. It's not so great if you have to exist in a diverse, open, connected enterprise; simple things become quite complex."

Dell has struggled by comparison in the tablet and portable computing market, but Lark claims the company's approach will be most appealing to enterprise users, citing what he calls a "multi-OS" strategy.

"We will do Windows 7 coupled with Android Honeycomb, and we're really excited. We think that giving people that choice is very important."

Dell recently unveiled a ten-inch Windows 7 tablet aimed at business users. Previously, the company failed to gain much traction with its five-inch Streak, a cross between a smartphone and tablet.

Lark's other central rip against the iPad was price.

"An iPad with a keyboard, a mouse and a case [means] you'll be at $1500 or $1600; that's double of what you're paying," he said. "That's not feasible."

Apple should take some comfort in the fact that Lark's stinging criticism wasn't only directed at the iPad during his trip to Sydney. He also complained to his foursquare followers that Wi-Fi at the Sheraton where he stayed was overpriced... a critique he posted via his Apple iPhone.

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Eric Mack

PC World (US online)
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